The challenge
Bright Smile Labs processes over 300 cases a month for clinics across Maharashtra. Orders arrived by phone, email, and WhatsApp, and staff re-entered every detail into a production tracker.
- ●Orders scattered across phone calls, email, and WhatsApp
- ●Manual data entry caused transcription errors and delays
- ●Clinicians called constantly to check case status
- ●No structured production stages — work moved ad hoc
The solution
The lab moved to Odento's lab order management with stage-wise production workflows. Clinics now submit digital orders, and every stage update flows back to the referring dentist automatically.
- ●Standardized digital lab orders with tooth shade, material, and design fields
- ●Built a production pipeline: received, design, milling, finishing, QC, dispatch
- ●Automatic status notifications sent to clinicians at each stage
- ●Photo documentation attached to each case for QC review
The results
60%
reduction in order processing time
300+
cases processed monthly with one coordinator
35%
fewer status-related calls from clinics
0
lost orders since switching to digital intake
“Before Odento, we spent the first hour of every day just sorting orders. Now cases arrive structured, flow through production, and clinics know exactly where their work is — without calling us.”
Rohan Kulkarni
Operations Manager, Bright Smile Labs
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